About Future Hana
Future Hana is a principal-led creative studio built on a simple belief: that great design doesn't just look good — it grows with you.
Founded by Victoria Weiss, a creative director with a multidisciplinary background in illustration, murals, branding, and agency experience across New York, Virginia Beach, Richmond, Hong Kong, and Taiwan, Future Hana was born from over 20 years of working at the intersection of art, strategy, and intentional storytelling.
The Name & The Mark
The name Hana means flower in Japanese — a symbol of organic growth, natural beauty, and quiet resilience. Future speaks to direction, momentum, and the brands we're always in the process of becoming.
The logo carries that same duality. Two shapes. Two forces.
The Triangle represents forward motion — leadership, clarity, and purposeful direction. The Circle represents wholeness — empathy, community, and continuous care.
Together they express what we believe great brands are made of: directional progress grounded in human connection. A dynamic equilibrium. Always moving forward. Always rooted in people.
How We Work
We design like artists and think like strategists. Every project begins with listening — to your vision, your challenges, and the future you're working toward. From there we build brand systems, identities, and digital experiences that are visually compelling, deeply considered, and built to evolve.
This studio is a living practice. Like a flower through seasons, we grow — with our clients, with culture, with technology. We are never finished. We are always becoming.
Ready to build something that lasts?
Let's start with a conversation.
VICTORIA WEISS
Principal Led Creative Studio
Victoria Weiss is a seasoned Art and Design entrepreneur with over 20 years of experience spanning branding, animation, publishing, art licensing, and visual storytelling. A graduate of Parsons School of Design in NYC, Victoria’s career has been shaped by her work in design studios, animation, and publishing. Early collaborations with Honest Entertainment (creator of Fido Dido), XXL Magazine, DAVIS AD AGENCY, VIRGINIA BEACH, gave her invaluable industry experience, working with top-tier clients in Licensing, music, publishing, and branding.
Victoria’s career path also led her to Hong Kong, where she co-founded a small co-working studio with a fellow Parsons graduate, gaining valuable freelance experience and strengthening her organizational and client management skills.
In 2005, she moved to Virginia Beach, where she launched Butterpop Art, a multidisciplinary art and design studio. With a background in children's animation, Victoria’s work is deeply rooted in creativity and storytelling, and Butterpop Art became known for its thoughtful, client-driven approach to design. During this time, she worked across diverse industries, including hospitality, fine dining, fashion, corporate and wellness.
Currently based in Richmond, VA, Victoria now leads Future Hana, a boutique creative agency that focuses on providing intentional branding, custom websites, and motion design. The agency’s mission is to help businesses and mission-driven entrepreneurs craft brands that are both beautiful and strategic, resonating deeply with their target audiences.
Notable accomplishments include publishing children's books through Dash Editoria Publishing in São Paulo, Brazil, with debut appearances at the Frankfurt Book Festival. She has also designed the Orion Logo for a Japanese restaurant in Virginia Beach, While working at Davis Ad Agency. Also contributed to Surtex trade shows in NYC, and worked on large-scale murals in the Neon Art District (Norfolk) and Vibe Creative District (Virginia Beach).
Victoria’s work is guided by her core belief that good design is both strategic and soulful. Her unique ability to run a business while staying deeply connected to her craft has made her a trusted creative partner for brands across industries.
CONTACT US
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